Fathom Analytics is a privacy-focused web analytics SaaS that collects visitor data without cookies or personal data, making it GDPR compliant by design. It provides page views, referrers, devices, and conversion goals in a simple dashboard without the data volume or complexity of Google Analytics. Used primarily by privacy-conscious indie developers, bloggers, and small businesses.
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Google Analytics 4 (GA4) is Google's web and app analytics platform providing event-based tracking of user behavior, acquisition channels, conversions, and retention. It replaced Universal Analytics in 2023. GA4's event model is more flexible than UA but requires more configuration to replicate common reporting use cases. The free tier has data sampling limitations for high-traffic properties.
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